Worldwide Campaign
„The Art of Slow“

Zacapa. It’s the titan of the premium rum sector, often the only quality aged rum non rum-drinkers have heard of, in large part due to its massive distribution network through Diageo.

Famous for its aging “above the clouds” in Guatemala, for its talented master blender Lorena Vazquez and its woven palm-leaf bottle adornment, Zacapa has always been an excellent rum, particularly its XO variety.